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	<title>Comments on: &#8220;Social Leverage&#8221; as a Business Model</title>
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	<description>Fortify Your Startup</description>
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		<title>By: jimtybur</title>
		<link>http://irongiving.com/2009/11/12/social-leverage-as-a-business-model/#comment-107</link>
		<dc:creator><![CDATA[jimtybur]]></dc:creator>
		<pubDate>Fri, 08 Jan 2010 21:31:37 +0000</pubDate>
		<guid isPermaLink="false">http://irongiving.com/?p=412#comment-107</guid>
		<description><![CDATA[Chris, thx for the comment and very sorry for the super tardy reply (got sucked into closing some new investments in Nov/Dec and then the holidays but now I&#039;m back to update the blog:) )  Yes, the 2x2 slide is just a snapshot, not meant to be a static representation so you are correct that the placement of these players will shift over time.  I also agree that there is an opportunity for businesses to take advantage of with respect to customer retention and new customer acquisition around Twitter.  No investments in this segment yet but I continue to be interested in this area for 2010.  Happy New Year!]]></description>
		<content:encoded><![CDATA[<p>Chris, thx for the comment and very sorry for the super tardy reply (got sucked into closing some new investments in Nov/Dec and then the holidays but now I&#8217;m back to update the blog:) )  Yes, the 2&#215;2 slide is just a snapshot, not meant to be a static representation so you are correct that the placement of these players will shift over time.  I also agree that there is an opportunity for businesses to take advantage of with respect to customer retention and new customer acquisition around Twitter.  No investments in this segment yet but I continue to be interested in this area for 2010.  Happy New Year!</p>
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		<title>By: Chris Nolan</title>
		<link>http://irongiving.com/2009/11/12/social-leverage-as-a-business-model/#comment-104</link>
		<dc:creator><![CDATA[Chris Nolan]]></dc:creator>
		<pubDate>Thu, 12 Nov 2009 18:11:51 +0000</pubDate>
		<guid isPermaLink="false">http://irongiving.com/?p=412#comment-104</guid>
		<description><![CDATA[I wish I could be there to hear the panelists talk as this is clearly an area with huge growth potential.  The head of a company called SocialLeverage will be there so is there really an argument against it being a business model.  ;)

I&#039;d like to see more of your slides after the talk.  After looking at your slide above I&#039;m not sure your map is static over the long term and I think these shifts are interesting.  Twitter is going to float more to the middle of your social leverage map.  Business will pay to get access to what consumers are saying about their products and services and I think it will be a major revenue component for Twitter in the long term.  They have built a very open platform that doesn&#039;t lend itself well to the typical advertising in social media but does give them a wealth of information that business will pay lots of money to see.

Please post more after the panel is over.]]></description>
		<content:encoded><![CDATA[<p>I wish I could be there to hear the panelists talk as this is clearly an area with huge growth potential.  The head of a company called SocialLeverage will be there so is there really an argument against it being a business model.  <img src='http://s1.wp.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>I&#8217;d like to see more of your slides after the talk.  After looking at your slide above I&#8217;m not sure your map is static over the long term and I think these shifts are interesting.  Twitter is going to float more to the middle of your social leverage map.  Business will pay to get access to what consumers are saying about their products and services and I think it will be a major revenue component for Twitter in the long term.  They have built a very open platform that doesn&#8217;t lend itself well to the typical advertising in social media but does give them a wealth of information that business will pay lots of money to see.</p>
<p>Please post more after the panel is over.</p>
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