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		<title>Want to get acquired by Microsoft? Start with this group&#8230;</title>
		<link>http://irongiving.com/2009/09/23/want-to-get-acquired-by-msft-talk-to-this-group/</link>
		<comments>http://irongiving.com/2009/09/23/want-to-get-acquired-by-msft-talk-to-this-group/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 15:00:32 +0000</pubDate>
		<dc:creator>jimtybur</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Partnering]]></category>
		<category><![CDATA[Tips]]></category>

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		<description><![CDATA[I recently sat down with Dan&#8217;l Lewin, head of the Microsoft Emerging Business Team and his colleague, Lynda Ting.  Basically, this is the team that performs advanced scouting of startups for bd/m&#38;a/partnerships for Microsoft.  They have 10 people aligned across &#8230; <a href="http://irongiving.com/2009/09/23/want-to-get-acquired-by-msft-talk-to-this-group/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=irongiving.com&#038;blog=8872824&#038;post=5&#038;subd=irongiving&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I recently sat down with <a href="http://www.microsoftstartupzone.com/blogs/headlines/default.aspx" target="_blank">Dan&#8217;l Lewin</a>, head of the Microsoft Emerging Business Team and his colleague, <a href="http://www.microsoftstartupzone.com/blogs/lynda_ting/default.aspx">Lynda Ting</a>.  Basically, this is the team that performs advanced scouting of startups for bd/m&amp;a/partnerships for Microsoft.  They have 10 people aligned across 40 product groups within the 5 main business units that comprise Microsoft. </p>
<p>A few observations:</p>
<ol>
<li>This group has been indirectly responsible for ~25% of MSFT&#8217;s annual M&amp;A activity.  Of the ~20 companies MSFT acquires/year, ~5 start with a relationship nurtured by Dan&#8217;l's group.  (Note, if you want to be acquired for more than $250m, that will require MSFT BoD approval, otherwise, it can likely get done by a business unit champion.)</li>
<li>Partnering can build option value as well.  One of the startups I worked at before Trinity, PolyServe, got a foothold on the Windows ecosystem and ultimately built a meaningful revenue stream co-marketing and co-selling with Microsoft&#8217;s SQL Server and Dan&#8217;l's group helped pave the way for that partnership. While we didn&#8217;t get acquired by Microsoft in the end, it did help spark a successful ~$200m <a href="http://searchstorage.techtarget.com/news/article/0,289142,sid5_gci1245485,00.html#" target="_blank">acquisition</a> of Polyserve by HP in 2006.  The key here was <span id="more-5"></span>finding an emerging or underdog business unit and helping that group win by coupling your product with theirs for a 1+1=3 joint solution. </li>
<li>Azure, SilverLight and Windows 7 are the main new underdogs to tap into right now as a startup.  This makes sense as MSFT invests to play catch up with Google App Engine, Flash and makes up for <a href="http://en.wikipedia.org/wiki/Criticism_of_Windows_Vista">missteps</a> around Windows Vista. There seem to be serious co-marketing dollars to take advantage of here according to Dan&#8217;l.</li>
</ol>
<p style="text-align:center;"><a rel="attachment wp-att-192" href="http://irongiving.com/2009/09/23/want-to-get-acquired-by-msft-talk-to-this-group/elephants-holding-trunks/"><img class="aligncenter size-full wp-image-192" title="elephants holding trunks" src="http://irongiving.files.wordpress.com/2009/08/elephants-holding-trunks.jpg?w=500" alt="elephants holding trunks"   /></a></p>
<p>Of course, when trying to mate with any large corporate giant, you have to be careful not to get stepped on.  Sharepoint, in particular, is their <a href="http://bits.blogs.nytimes.com/2009/08/07/microsofts-sharepoint-thrives-in-the-recession/?partner=rss&amp;emc=rss" target="_blank">rising juggernaut</a>.  With that said, with Microsoft facing new or emboldened competitors in cloud computing infrastructure and even in core operating system and office markets, they are wisely leveraging partners <a href="http://www.networkworld.com/community/node/26387" target="_blank">more than ever</a>.  </p>
<p>Check out <a href="http://www.microsoftstartupzone.com/pages/home.aspx">Microsoft Startup Zone</a> to learn more.</p>
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