I’ve spent the last few years looking closely at various segments of the online advertising space broadly defined and of the 10 new investments Trinity made in the past 12 months, 4 fall into this category. Those four include TubeMogul (online video analytics and ad targeting), RedAril (announced but stealth), gWallet (online virtual goods and social gaming) and one soon [...]
Posts Tagged as ‘Trends’
October 2, 2009
Enterprise 2.0 in 2010: Twitter / SharePoint / Google Wave / Facebook Tailwinds Fuel Growth
Thx to Geek and Poke for the image above. The term “Enterprise 2.0” was coined back in April 2006 when Andrew MacAfee wrote this Sloan Management Review Article. Since, then MacAfee has become almost synonymous with the term Enterprise 2.0 and is even coming out with a new book on the topic to be published [...]
September 9, 2009
The Fourth Wave of Marketing Automation = Tapping the Social Web
When was the last time you received an email newsletter or a cold call that was relevant and personalized? Right – never. Well, read on, for change is afoot and a new wave of companies in the older category of Marketing Automation who are taking advantage of our digital footprints on the web to better tailor their [...]
